We’ll give it a shot. Let’s say you’re a roofer in Christchurch and the term “roofing christchurch” gets 480 searches per month. If you were to rank on page 1 for that term, specifically in one of the top 3 spots, you would get at least 80 clicks per month. If your website converts at 5% (this is a conservative estimate), then you’d be looking at at least 4 additional customers per month for just that one keyword.
This means that if your customer is worth $1,500 on average to you, then that’s an additional $6,000 per month in revenue. And that’s a very very conservative estimate. If you convert more customers, you’ll be making much more than that. You’ll get your ROI back in no time — especially when you start naturally ranking for other similar terms.
And don’t forget, once the campaign is over and we part ways, that traffic will keep coming to you month-after-month.